The Do Woppin' Oldies format is defined
by music from the mid-50's (The Green Door) up to the early 60's
(It's My Party). This segment of American History, that
began with the conclusion of the Korean conflict and ended with
the Kennedy assassination, is one of the most revered times in
our culture...and the music of that era reflects it!
These "Happy Days" were a time on innocence,
contentment, security and pride of country. The music
mirrors those feelings and spawned some of the greatest love
songs of all time (Only You, In The Still Of The Night, etc.);
Fun loving songs (Palisades Park, Fun, Fun, Fun, etc.); Songs
with funny names (Da Do Run Run, Shoop Shoop Song, etc.); And
many songs teaching us to dance (Twist, Stroll, etc.).
It was a time that we are likely never to see
again and many people have a strong passion for the music and
the memories associated with those wonderful days.
The heart of the Do Woppin' Oldies format
is the fabulous Doo-Wop and Falsetto sounds that give it that
'unique' sound. Not present are "British Invasion," bubble
gum, or protest songs. It is especially important to note
that no songs considered to be drug-related (White Rabbit,
Strawberry Fields, etc.) are present in this format.
A listener doesn't have to sit through Hang On
Sloopy or Last Train To Clarksville to hear Surf City or
Talking Guy. Do Woppin' Oldies is defined by the
following core artists:
|Jan & Dean
||Bill Haley & Comets
Do Woppin' Oldies stay true to the sound
of the era from which the music was produced. The 60's
based oldies core artists emit a different message and give the
radio station a different texture. Look below at the Do
Woppin' Oldies artist list vs. the artist list of a 60's
based oldies station. Let your mind's eye decide.
Do Woppin' Oldies
||Three Dog Night
||The Guess Who
|Jan & Dean
Like its Country sibling, Country Jukebox
Oldies, Do Woppin' Oldies is a format designed
specifically to reach the upper "Baby Boomer" audience, and will
deliver a 45-64 core audience that will listen for long periods
of time...delivering strong Persons 25-54 rating shares.
Don't believe your radio station needs the
"Baby Boomer" audience to survive? Think
again! Click here
to see our Top 10 Reasons why your business survival depends
on "Baby Boomers."
The Do Woppin' Oldies format requires little resources to be
successful! A syndicated format (that does not sound
syndicated or "canned") - containing the
music, liners and imaging, completely customized and localized for your Market.
It is proven...It is
here...and it's now available!
Listen to our Do Woppin' Oldies on-line demo by clicking the link
below. Or contact Alan Gray at New Generation Broadcasting
for a CD demo at 702-341-6578.
(It may take a few minutes to download)