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The Do Woppin' Oldies format is defined by music from the mid-50's (The Green Door) up to the early 60's (It's My Party).  This segment of American History, that began with the conclusion of the Korean conflict and ended with the Kennedy assassination, is one of the most revered times in our culture...and the music of that era reflects it!

These "Happy Days" were a time on innocence, contentment, security and pride of country.  The music mirrors those feelings and spawned some of the greatest love songs of all time (Only You, In The Still Of The Night, etc.); Fun loving songs (Palisades Park, Fun, Fun, Fun, etc.); Songs with funny names (Da Do Run Run, Shoop Shoop Song, etc.); And many songs teaching us to dance (Twist, Stroll, etc.).

It was a time that we are likely never to see again and many people have a strong passion for the music and the memories associated with those wonderful days.

 

 

The heart of the Do Woppin' Oldies format is the fabulous Doo-Wop and Falsetto sounds that give it that 'unique' sound.  Not present are "British Invasion," bubble gum, or protest songs.  It is especially important to note that no songs considered to be drug-related (White Rabbit, Strawberry Fields, etc.) are present in this format. 

A listener doesn't have to sit through Hang On Sloopy or Last Train To Clarksville to hear Surf City or Sweet Talking GuyDo Woppin' Oldies is defined by the following core artists:

Everly Brothers Ricky Nelson Buddy Holly Connie Francis
The Platters Dion The Shirelles Sam Cooke
Jan & Dean The Chiffons Chuck Berry Del Shannon
Leslie Gore Bobby Rydell Freddy Cannon The Ronettes
The Coasters Neil Sedaka Jackie Wilson Bill Haley & Comets

Do Woppin' Oldies stay true to the sound of the era from which the music was produced.  The 60's based oldies core artists emit a different message and give the radio station a different texture.  Look below at the Do Woppin' Oldies artist list vs. the artist list of a 60's based oldies station.  Let your mind's eye decide.

Do Woppin' Oldies

'64-'69 Based Oldies
Everly Brothers Rolling Stones
Ricky Nelson The Rascals
Buddy Holly The Association
The Platters Credence Clearwater Revival
The Drifters Neil Diamond
Sam Cooke The Doors
Dion The Beatles
Bobby Rydell Lovin' Spoonful
The Chiffons Three Dog Night
The Shirelles The Guess Who
Jan & Dean Chicago
Chuck Berry Johnny Rivers
Elvis Presley Bread

Like its Country sibling, Country Jukebox Oldies, Do Woppin' Oldies is a format designed specifically to reach the upper "Baby Boomer" audience, and will deliver a 45-64 core audience that will listen for long periods of time...delivering strong Persons 25-54 rating shares.

Don't believe your radio station needs the "Baby Boomer" audience to survive?  Think again!  Click here to see our Top 10 Reasons why your business survival depends on "Baby Boomers."

The Do Woppin' Oldies format requires little resources to be successful!  A syndicated format (that does not sound syndicated or "canned") - containing the music, liners and imaging, completely customized and localized for your Market. 

It is proven...It is here...and it's now available!

Listen to our Do Woppin' Oldies on-line demo by clicking the link below.  Or contact Alan Gray at New Generation Broadcasting for a CD demo at 702-341-6578.

Do Woppin' Oldies Demo

(It may take a few minutes to download)

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